A new study shows that only 30 percent of those who attend church are completely loyal to the denomination with which they are affiliated.
The survey, conducted by Ellison Research, found that three out of ten churchgoers said they would only consider attending one denomination. Forty-four percent said they preferred one denomination, but would also consider others. Ron Sellers, president of Ellison Research, says denominational leaders face many challenges when it comes to fostering loyalty. "Protestant denominations are simply facing what many companies face as they develop brand loyalty -- consumers with many different options who may not perceive strong differences among those options. Church denominations certainly are not the same as hotels or soft drinks, but some of the same rules apply," he contends. "The brands that develop stronger loyalty tend to do a better job of differentiating themselves from other brands and demonstrating key elements of the brand very clearly." Thirty-three percent of those surveyed did not have any preference for one specific denomination. Read Ellison Research report on this survey
The survey, conducted by Ellison Research, found that three out of ten churchgoers said they would only consider attending one denomination. Forty-four percent said they preferred one denomination, but would also consider others. Ron Sellers, president of Ellison Research, says denominational leaders face many challenges when it comes to fostering loyalty. "Protestant denominations are simply facing what many companies face as they develop brand loyalty -- consumers with many different options who may not perceive strong differences among those options. Church denominations certainly are not the same as hotels or soft drinks, but some of the same rules apply," he contends. "The brands that develop stronger loyalty tend to do a better job of differentiating themselves from other brands and demonstrating key elements of the brand very clearly." Thirty-three percent of those surveyed did not have any preference for one specific denomination.
Read Ellison Research report on this survey
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