More than 30 sponsors have stopped advertising with a controversial CBS sitcom.
In January, a study conducted by the Parents Television Council (PTC) found 94 advertisers for the CBS show Two and a Half Men. According to the PTC, the show features countless jokes involving adult themes, and many include dialogue with a child actor. Glen Erickson with the PTC says sponsors were contacted about the show's content. "So often we find the advertisers are not aware of the content issues the show has," he points out. "We are continuing to bang our drum, and we have seen some terrific success." Erickson says the show's ratings are strong despite objections to the content. "We still stand by advertiser accountability and the notion of associating with this type of program," he adds. "The show does particularly well, to be honest, with a young male demographic." So far, 31 advertisers have dropped the show.
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