The American Family Association (AFA) is calling for a boycott of Gap stores.
This week, AFA announced a two-month boycott of Gap stores and the company’s other store brands, Old Navy and Banana Republic. The boycott is based on the store’s refusal to use the term “Christmas” in its advertising campaigns during the last few years. AFA encourages concerned consumers to boycott all three of the clothing retail chains. “The boycott is part of our ongoing campaign to encourage businesses, communities and individuals to put Christ back in Christmas,” reports AFA President Tim Wildmon. He says Gap has refused to use the word “Christmas,” despite tens of thousands of consumer requests for the company to recognize the holiday by name. AFA has played a role in persuading some advertisers to change their Christmas season policies. For example, Sears backed away from its censorship of the word “Christmas” and now even offers a Christmas Club on its Web site. Randy Sharp, AFA special projects director, says Gap has said they want to be inclusive. This attempt by the clothing giant, however, is offending many potential customers. “The fact is that during this time of the year, people Christmas shop. And if Gap wants our business, they need to offer Christmas sales,” Sharp contends. “Don’t be generic, don’t offend us, don’t insult us, our faith and our holiday by simply referring to it as something generic that has no meaning.” The boycott will continue through December 21 or until Gap changes its policy and uses the word “Christmas” in its ad campaigns.
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