Guide directs shoppers to more faith-friendly companies

Tuesday, November 20, 2012
Chris Woodward (

There's another Christmas guide to consider in the upcoming shopping season.

Faith Driven Consumer 2012 Christmas GuideThis guide is from Faith Driven Consumer, an online community forum that provides information resources to help faith-driven consumers understand who they are doing business with at Christmas time. The guide is available for download in a PDF format.

Chris Stone, founder of the project, explains what it is all about.

"At Christmas time, when we're spending $586 billion as a nation, it allows us as Christians to understand who we're doing business with -- those who are friendly to our faith and who respect and welcome our worldview and those who don't -- so that we can be good stewards of the resources that God has given us," he says.

The guide separates companies into two categories: "Faith-Friendly" and "Needs Improvement." Still, Stone stresses that all individuals are fallen -- and all companies are made up of fallen people.

"They're not perfect. None of us are, but their actions and what they do with their corporate profits and how they conduct themselves can be more faith-friendly," he points out. "So, as an example, if I'm a faith-driven consumer and I'm seeking a place to do business, then I might prefer Lowe's over Home Depot."

Using stars, companies are also ranked by how far they lean toward a biblical worldview.

"We have many that are in the four to four-and-a-half [stars] range," Stone tells OneNewsNow. "We frankly are encouraging people toward companies that may even be only a three-star, because at this point and time in our culture there are degrees and some companies are just a little better than the other."

Faith Driven Consumer makes it known at the bottom of the guide that it is not affiliated with any of the companies listed; Stone is a certified brand strategist and advertising professional.

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