GAP delivers early Christmas present to pro-family group

Friday, November 8, 2013
 | 
Charlie Butts (OneNewsNow.com)

A major U.S. retailer has decided to have a heart for Christmas after a five-year campaign by the American Family Association.

About eight years ago, roughly 80 percent of the nation's retailers ignored the theme of Christmas in their stores and in advertising, choosing instead to use the politically correct terms "Happy Holidays" or "Holiday Sales." According to Randy Sharp, director of special projects for the American Family Association, while there has been a major turnaround among the companies, there have been some holdouts.

"One particularly is GAP, which owns the GAP stores and Old Navy stores all across the nation," he tells OneNewsNow. "We began working with GAP and Old Navy about five years ago when they adamantly refused to use the term 'Christmas' in any of their seasonal advertising."

For that reason, AFA called for a boycott of the stores during the Christmas shopping season last year. It appears the pro-family group's persistence has paid off.

Sharp, Randy (AFA)"This week the American Family Association received a personal letter from Bill Chandler, who is the executive vice president for global corporate affairs at GAP Incorporated," states Sharp, "and he is proud to let us know that this year things are different at GAP and Old Navy."

According to that letter, evidence of the turnaround will be seen in Christmas themes and signs in GAP's stores and "Christmas" sales. AFA applauds GAP for that decision.

"There are stickers and signs inside the windows of every single store saying 'Merry Christmas.' They're planning Christmas-themed sales. They're going to use the term 'Christmas' exclusively throughout the season. So it's a huge victory for Christian families who want to do shopping with stores that recognize Christ is the center of the season and use 'Christmas' in their advertising." 

Sharp concludes: "You know, I believe that the family is winning the war on Christmas."

AFA plans to release its annual list of the "Naughty or Nice" Christmas corporations soon.


Editor's Note: The American Family Association is the parent organization of the American Family News Network, which operates OneNewsNow.com.

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