AFA records 'Naughty or Nice' companies for 2013

Friday, November 15, 2013
Chris Woodward (

The American Family Association has released its annual Naughty or Nice List.

The Naughty or Nice list puts companies in three categories, depending on how they use the word Christmas in their marketing. There are those that are for “Christmas," marginal on "Christmas" or against "Christmas." A color-coding system is also used to help consumers see exactly how or if retailers are using "Christmas."

AFA Director of Special Projects Randy Sharp says more companies have become Christmas friendly with their advertising in recent years.

Sharp, Randy (AFA)"Whether it is online, television, radio or print media, companies are realizing that when they include Christmas in their advertising, they appeal to more and more customers, especially those who are Christians who are doing Christmas shopping," Sharp tells OneNewsNow.

Sharp says that is the result of Christian consumers being more vocal.

"These companies who have been historically politically correct by incorporating only terms like ‘holiday’ or ‘season's greetings’ are hearing from customers,” he explains. “And it affects the bottom line. These companies are out for dollars, and when you offend your customer base by being politically correct, you drive those customers away."

One company that has changed its approach is Gap, Inc. Gap and Old Navy stores are now going to have Christmas themes and signs in all of its stores this year.

AFA plans to announce just before Thanksgiving a "Christmas shopping boycott" of a well-known major retailer - a company AFA says has ignored its pleas "for years."

Editor's Note: The American Family Association is the parent organization of the American Family News Network, which operates

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