AFA records 'Naughty or Nice' companies for 2013

Friday, November 15, 2013
 | 
Chris Woodward (OneNewsNow.com)

The American Family Association has released its annual Naughty or Nice List.

The Naughty or Nice list puts companies in three categories, depending on how they use the word Christmas in their marketing. There are those that are for “Christmas," marginal on "Christmas" or against "Christmas." A color-coding system is also used to help consumers see exactly how or if retailers are using "Christmas."

AFA Director of Special Projects Randy Sharp says more companies have become Christmas friendly with their advertising in recent years.

Sharp, Randy (AFA)"Whether it is online, television, radio or print media, companies are realizing that when they include Christmas in their advertising, they appeal to more and more customers, especially those who are Christians who are doing Christmas shopping," Sharp tells OneNewsNow.

Sharp says that is the result of Christian consumers being more vocal.

"These companies who have been historically politically correct by incorporating only terms like ‘holiday’ or ‘season's greetings’ are hearing from customers,” he explains. “And it affects the bottom line. These companies are out for dollars, and when you offend your customer base by being politically correct, you drive those customers away."

One company that has changed its approach is Gap, Inc. Gap and Old Navy stores are now going to have Christmas themes and signs in all of its stores this year.

AFA plans to announce just before Thanksgiving a "Christmas shopping boycott" of a well-known major retailer - a company AFA says has ignored its pleas "for years."


Editor's Note: The American Family Association is the parent organization of the American Family News Network, which operates OneNewsNow.com.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

What factor in the 'Brexit' vote most closely aligns with the concerns expressed by Donald Trump?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Certainty Obama once had about Britain has been shattered
Latest: Death toll from WV flood up to 24
Reports: Authorities feared terrorism, explosives at Pulse
Latest: Portugal beats Croatia 1-0 in extra time
Indianapolis Colts owner buys Prince's Yellow Cloud guitar
Behind the support for Brexit, Trump: Economic resentment
Obama loses reliable partner, faces uncertainty after Brexit

LATEST FROM THE WEB

Bill Maher on Brexit: Is it really xenophobia if there's something to fear?
George Will: I'm leaving GOP because of Trump
Brexit remorse? UK lawmaker calls for Parliament to ignore EU referendum as millions call for 2nd vote
'Gay marriage' ruling 'like a shot of heroin in the leftist vein'
Lawsuit seeks to unbind RNC delegates from backing Trump

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
Absence of 'Christmas' garners nat'l electronics retailer 1-month boycott

A nationally known pro-family, pro-traditional values group is focusing attention on yet another business – a major consumer electronics chain – that turns its back on the reason for the Christmas season.