AFA records 'Naughty or Nice' companies for 2013

Friday, November 15, 2013
 | 
Chris Woodward (OneNewsNow.com)

The American Family Association has released its annual Naughty or Nice List.

The Naughty or Nice list puts companies in three categories, depending on how they use the word Christmas in their marketing. There are those that are for “Christmas," marginal on "Christmas" or against "Christmas." A color-coding system is also used to help consumers see exactly how or if retailers are using "Christmas."

AFA Director of Special Projects Randy Sharp says more companies have become Christmas friendly with their advertising in recent years.

Sharp, Randy (AFA)"Whether it is online, television, radio or print media, companies are realizing that when they include Christmas in their advertising, they appeal to more and more customers, especially those who are Christians who are doing Christmas shopping," Sharp tells OneNewsNow.

Sharp says that is the result of Christian consumers being more vocal.

"These companies who have been historically politically correct by incorporating only terms like ‘holiday’ or ‘season's greetings’ are hearing from customers,” he explains. “And it affects the bottom line. These companies are out for dollars, and when you offend your customer base by being politically correct, you drive those customers away."

One company that has changed its approach is Gap, Inc. Gap and Old Navy stores are now going to have Christmas themes and signs in all of its stores this year.

AFA plans to announce just before Thanksgiving a "Christmas shopping boycott" of a well-known major retailer - a company AFA says has ignored its pleas "for years."


Editor's Note: The American Family Association is the parent organization of the American Family News Network, which operates OneNewsNow.com.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

Which major political party most closely aligns with your definition of traditional Christian values?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Next up for GOP presidential candidates: South Carolina
New Hampshire: Proof Trump's bravado is his best asset
Latest: Bush says he won't blame Obama for problems
Seoul: N. Korean leader Kim had his military chief executed
Mom, 2 daughters fatally stabbed at NY hotel; 3rd kid hurt
Carly Fiorina ends her bid for the Republican nomination for president
2 Texas researchers under fire for Planned Parenthood study

LATEST FROM THE WEB

Obama 'recovery'? $16.5T plunge in global equity markets
Divisive president laments on how much he sucked at easing partisan rhetoric
Cruz: Will Fox News give me the coverage Rubio got?
US Army orders hundreds of soldiers back to southern Afghanistan
Wheaton to offer scholarship in name of 'same God' prof.

CARTOON OF THE DAY

Cartoon of the Day
NEXT STORY
Absence of 'Christmas' garners nat'l electronics retailer 1-month boycott

A nationally known pro-family, pro-traditional values group is focusing attention on yet another business – a major consumer electronics chain – that turns its back on the reason for the Christmas season.