Marketing push a test for WNBA fans' faith

Tuesday, May 27, 2014
 | 
Charlie Butts (OneNewsNow.com)

A cultural commentator says Christian fans of the Women's National Basketball Association have been placed in a position where they have to let their faith be their guide in deciding how to respond to a recent league decision.

WNBA logo 620x300The WNBA recently announced it would begin marketing to homosexuals, lesbians, and transgenders. Parts of that campaign, according to The Associated Press, include having teams participate in local pride festivals and parades, working with pro-LGBT advocacy groups on grassroots events, and advertising with lesbian media.

Peter LaBarbera of Americans for Truth About Homosexuality acknowledges that the WNBA can directly market to any group it wants to. "But it's quite another thing for the WNBA to actually, consciously affirm homosexuality in its marketing – and, as so many other companies have done now, basically pander to the homosexual activist movement," he continues. "It's like selling your soul to a sin movement."

A 2012 study found that 25 percent of lesbians watch the league's televised games and that 21 percent have attended a WNBA game in person. In addition, WNBA star Brittney Griner is among a small group of players who have publicly announced they are lesbians. Therefore, in the words of former WNBA star and current broadcaster Rebecca Lobo, there is "a natural affinity" with the lesbian community.

"The league has been around for so many years [since 1997] they can do these sort of things without worrying about what some people might think," Lobo told Associated Press.

OneNewsNow asked LaBarbera if the time will come when groups, companies, and sports organizations might be concerned about what Christians think.

LaBarbera, Peter"Well you know, corporations these days pander to the homosexual movement much more so than they do to people of faith," he responds. "But I think that the sad thing here is there are a lot of Christian women who like the WNBA. They play basketball, they want to go to games, but now [if they continue to do that] they will be effectively subsidizing an organization which is rewarding sin."

Leaving them, he says, with the choice of supporting the games with their money or turning their back on the league.

WNBA will be flying the rainbow flag celebrating homosexual pride in a televised game June 22. The AP report also specifies that all 12 teams in the league will have "some sort of pride initiative over the course of the season."

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

Why did attorneys drop their case against pro-life videographer David Daleiden and his team?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

  VP nominee Tim Kaine urges voters to trust Clinton
  Obama boosts Clinton; Kaine mocks Trump
Latest: Activist passes out beans at DNC, says process 'stinks'
Democrats highlight diversity, but face gap with white men
Florida Gov. Rick Scott to chair Trump Super PAC
Latest: People rally in Baltimore to protest violence
Authorities raid mosque in northern Germany
Shooting deaths of law enforcement spike in 2016
Prosecutors drop all remaining charges in Freddie Gray case
UN human rights expert recommends changes in US policing

LATEST FROM THE WEB

Biden unleashes on Trump: 'He has no clue, period'
A tale of 2 Americas: Platforms show world of difference between Dems, GOP
Obama, Biden, Kaine featured; Dems look to push gun control
Evangelical Trump supporters show 'evangelical' has lost its meaning, Baylor historian says
'Our children are at risk': Sigourney Weaver shows eerie video on 'climate change' at DNC

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
Fed agency focuses on preserving LGBT 'legacy'

A group of scholars will soon convene to develop ways for the National Park Service to "preserve ... the legacy of lesbians, gays, bisexuals, and transgendered individuals ... for future generations" of Americans.