Marketing push a test for WNBA fans' faith

Tuesday, May 27, 2014
Charlie Butts (

A cultural commentator says Christian fans of the Women's National Basketball Association have been placed in a position where they have to let their faith be their guide in deciding how to respond to a recent league decision.

WNBA logo 620x300The WNBA recently announced it would begin marketing to homosexuals, lesbians, and transgenders. Parts of that campaign, according to The Associated Press, include having teams participate in local pride festivals and parades, working with pro-LGBT advocacy groups on grassroots events, and advertising with lesbian media.

Peter LaBarbera of Americans for Truth About Homosexuality acknowledges that the WNBA can directly market to any group it wants to. "But it's quite another thing for the WNBA to actually, consciously affirm homosexuality in its marketing – and, as so many other companies have done now, basically pander to the homosexual activist movement," he continues. "It's like selling your soul to a sin movement."

A 2012 study found that 25 percent of lesbians watch the league's televised games and that 21 percent have attended a WNBA game in person. In addition, WNBA star Brittney Griner is among a small group of players who have publicly announced they are lesbians. Therefore, in the words of former WNBA star and current broadcaster Rebecca Lobo, there is "a natural affinity" with the lesbian community.

"The league has been around for so many years [since 1997] they can do these sort of things without worrying about what some people might think," Lobo told Associated Press.

OneNewsNow asked LaBarbera if the time will come when groups, companies, and sports organizations might be concerned about what Christians think.

LaBarbera, Peter"Well you know, corporations these days pander to the homosexual movement much more so than they do to people of faith," he responds. "But I think that the sad thing here is there are a lot of Christian women who like the WNBA. They play basketball, they want to go to games, but now [if they continue to do that] they will be effectively subsidizing an organization which is rewarding sin."

Leaving them, he says, with the choice of supporting the games with their money or turning their back on the league.

WNBA will be flying the rainbow flag celebrating homosexual pride in a televised game June 22. The AP report also specifies that all 12 teams in the league will have "some sort of pride initiative over the course of the season."

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