A conservative publisher says California using taxpayer funds to promote ObamaCare is "hucksterism at its worst level."
California plans to pay $900,000 in taxpayer funds to promote the Affordable Care and Patient Protection Act on popular television shows. The New York Times reports that The California Health Benefit Exchange has a contract with a marketing group to integrate ObamaCare into the storyline of shows like Modern Family and Grey's Anatomy.
Stephen Frank, publisher of California Political News and Views, says the plan is wasteful.
"This is just an embarrassment for the people of California," he submits. "Money is being wasted on advertising of a program that is meant to continue the fiscal destabilization of the state of California."
He makes note of the state's massive budget deficit and points out that it is making cuts to public education and services. So spending more, he argues, does not make sense.
"This is hucksterism at its worse level, because it's using tax dollars meant to help the citizens instead to harm their healthcare choices," Frank contends.
The marketing group is also planning to promote ObamaCare on coffee cups at community colleges, which would target young Hispanic men.