A pro-family group has been successful in getting an advertiser to pull its sponsorship of a new TV show it says disparages the teaching profession.
According to TV Land, Teachers features "six elementary school teachers [who] try to mold young minds, even though their own lives aren't really together." Despite its stated plot, the way the program depicts teachers concerns the director of OneMillionMoms.com, a division of the American Family Association.
"It's belittling and making a mockery of teachers," says Monica Cole. "But in general, the content – the innuendos, the classroom discussions, and even conversations that the teachers have with their colleagues – is extremely inappropriate and offensive."
In one website trailer, a teacher begins a classroom discussion of "bullies" – then launches into her personal story about being "dumped" by a boyfriend after a romantic getaway. "A bully can also take you to Nashville one weekend on his frequent flier miles, treat you to bottomless mimosas, and then on Monday tell you it's over," she explains to her young students.
Asked then by a youngster to explain what a "mimosa" is, she replies: "It's something women in their 20s order so they can feel better about drinking in the morning."
In an alert to its supporters, 1MM says "apparently nothing is off limits for this TV Land show that drags teachers through the mud, and then has teachers verbally attacking students."
Cole also notes that previews promoting the show are airing earlier in the evening when children are watching family-friendly shows like The Andy Griffith Show. In addition, 1MM points out the young cast members are being exposed to insulting content.
"They're hearing this inappropriate language and the offensive comments that I wouldn't think any mother would want their child to be exposed to," she explains.
That's why 1MM began contacting companies about airing ads on the program. "The first sponsor we contacted was Eggland's Best and we have a victory," Cole shares. "Within ... less than two hours [of contacting them], they responded saying that their marketing team is pulling their sponsorship from the show."
Teachers carries a TV-14-L rating – meaning strong caution for viewers under the age of 14, and possible strong coarse language in the dialogue.
Editor's Note: OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.