Gospel for Asia is bringing hope to thousands of people through unconventional Christmas gifts, ensuring that those in Third World countries won't be forgotten.
Gospel for Asia is asking potential supporters to think about the plight of persecuted Christians in countries such as India -- especially the Dalits (or untouchables) -- and participate in the ministry's Christmas Critter Campaign.
Spokesman John Beers explains that many people are catching the vision of Gospel for Asia and reevaluating their attitude toward Christmas.
"An amazing number of people are catching the vision to look away from the goofiness of Christmas here sometimes. You know, I don't know that I need another tie or some of the things that we come up with at Christmas," he says.
"And just this week, I talked to a lady whose whole family decided they're going to buy chickens for families in Asia, instead of doing some of the smaller gifts for their family. So people really seem to be catching the vision of what Christmas is all about."
The celebration of Christmas is very limited in Gospel for Asia countries, and about a half million villages in India have not heard about Jesus.
"But the good news is, as we approach them with Christmas gifts that are happening as a result of American Family Radio -- with goats and pigs and chickens and sewing machines, things that help people break the cycle of poverty -- that we are able to share that this is done in Christ's name," Beers tells OneNewsNow.
"And, for many of them, it'll be the first time they've heard of Christ, and certainly the first time they've ever heard of Christmas."
Last year the Critter campaign reached out to over 75,000 of the poorest of the poor in Southeast Asia with life-changing gifts and the heart-changing message of the gospel.