With less than two months until the general election, two
leading public police organizations are "hitting the road together
to save the American dream."
The Values Bus, sponsored by The Heritage
Foundation and the legislative affiliate of the Family Research
Council (FRC), is making its way through the swing states to
impact "get out the vote" efforts and voter registration.
Joshua Shepherd, marketing associate for The Heritage
Foundation, says out of roughly 60 million evangelical
Christians in the United States, only 30 million are registered
voters. But more troubling is the fact that only 15 million
"Family Research Council is really devoted to maximizing the
vote among Christians, maximizing the vote among the faith-based
community and making that happen," Shepherd details. "They have
tools to not only … get people registered to vote, which we do on
college campuses especially, but also to make sure that you reach
out to five or ten of your neighbors with some of the materials
The Values Bus has been on the road since the middle of January,
showing up at tea party events, churches, college campuses and
"Family Research Council has more of the faith-based contacts
[like] the churches; Heritage Foundation more so the public policy
groups … state think tanks and some of the tea party leaders," the
marketing associate explains. "So by combining our resources on
this tour, we're really making an exponentially bigger impact."
Along with voter registration, the tour promotes the "Saving the
American Dream" initiative -- The Heritage Foundation's plan to fix
the debt problem by cutting spending and restoring prosperity.