Creating a media message that adoption works

Tuesday, November 27, 2012
 | 
Charlie Butts (OneNewsNow.com)

One message for National Adoption Month is that adoption is an option for an unplanned pregnancy -- and that abortion isn't a solution for the child.

Too often, women and girls take their unplanned pregnancy to an operation with a Planned Parenthood mentality, which is to sell abortion. Heroic Media uses different media sources to spread the word about other options. Spokesperson Merissa Cope tells OneNewsNow one of the most loving alternatives to abortion is adoption.

"So we find opportunities to reach women with the hope of adoption and to speak to some of the potential fears or misconceptions about adoption to let women know about the level of empowerment and the level of decision-making that they would have if they are able to make an adoption plan," she says.

Heroic Media, which is based in Austin, Texas, did the research to find the best way to approach a pregnant woman in need and developed a television commercial.

"We found out that often times women respond well to just hearing that they will have a decision to make in terms of, not only the family that their child will be placed with - that they can choose traits of a family, but they can also choose the level of involvement that they want have in their child's life after that adoption plan is made," Cope explains.

The television commercial has already aired but is also available at HeroicMedia.org, where there are links for resources, as well as a toll-free help number.

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

What are your favorite things about Trump's Cabinet picks so far?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

Twin blasts near Istanbul soccer stadium kill 29, wound 166
More than 30 dead as tanker rams into vehicles on Kenya road
  Latest: Trump's favorite for State an accomplished exec
3 Filipino soldiers dead, 17 wounded in clash with militants
Supreme Court weighs lawyers' actions in 2 death row cases
Iran summons UK ambassador in Tehran
Suicide bomber kills 23 in southern Yemeni city of Aden

LATEST FROM THE WEB

29 dead and 166 wounded in twin bomb attack near Istanbul stadium
Trump adviser: It's no longer the party of Reagan
Joni Eareckson Tada: Christians are giving up, enabling culture to be worse
Trump slams CNN's 'fake news' for reporting on 'The Apprentice'
Trump's China ambassador pick Gov. Branstad is an 'old friend' of China president; Conservatives react

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
Becoming less pro-life won't help GOP

A pro-life leader is rejecting Sen. John McCain's suggestion that Republicans need to focus less on issues like abortion.