An expert on food regulations is skeptical that calorie count
information for soda vending machines will make a difference in
The move comes ahead of a new regulation that would require restaurant
chains and vending machines to post calorie information as early as
next year. Some restaurants have been offering calorie count
information for months, if not longer, as a means of bringing
awareness to obesity.
Still, Julie Gunlock, director of the "Women for Food Freedom"
project at the Independent Women's Forum, says calorie count
postings do not necessarily work.
"There are a lot of studies on calorie information provided by
restaurants, and the evidence is conclusive that people tend to not pay attention -- and when they
do, the actual reverse happens," she observes.
"People sometimes order a more high calorie meal. They just sort
of throw in the towel because they realize the salad is almost as
many calories as the burger."
Though there are fewer studies on vending machines,
she finds it easy to assume that calorie count postings
will work similarly to the restaurant postings.
The initiative will kick off next year in Chicago and San