A snack company's effort to spark conversation about youngsters and sugar left a sour taste in the mouth of one observer.
On Tuesday, employees of KIND dumped 45,485 pounds of sugar in Times Square (see photo). According to KIND, it's mean to represent how much added sugar children in America are eating every five minutes.
"Hopefully it empowers consumers – especially parents – to make more informed food choices," KIND's health and wellness specialist Stephanie Perruzza told USA Today.
Jeff Stier, a New Yorker working for the National Center for Public Policy Research, has a suggestion for consumers: take another look at ingredients KIND uses in its Oats & Honey Clusters.
"They put all sorts of sweeteners in, add some nuts and grains and say This is a healthier bar, this is a healthy snack," he explains. "I don't think it's necessarily unhealthy, but they're trying to get people to eat healthier when in fact they're just adding a range of different sweeteners under different names to be able to move it lower down on the ingredient list. They pack it with caloric sweeteners and then suggest that they're healthier."
Stier also takes exception to the price of KIND's Oats & Honey Clusters with Toasted Coconut. One box (three 11-ounce bags) cost $14.97 Tuesday on KIND's website.
"I think anybody who saw this publicity stunt by KIND ought to be kind to themselves and instead just have a few peanuts and almonds," he suggests.