A billboard company refused to allow a Mississippi man to rent space for a Bible verse that condemns homosexuality.
The City of Starkville made headlines recently when it refused a permit for a "gay pride" parade only to reverse that decision under pressure from homosexual activists.
Starkville resident Randy Vaughan disagreed with that reversal and paid $200 to Lamar Advertising to put a Bible verse, Isaiah 3:9, on a billboard.
"They parade their sin like Sodom," the verse reads, concluding that "they have brought disaster upon themselves."
"That just floored me when I read that," says Vaughan, "and I thought, Just like it was then, it's the same today."
He tells OneNewsNow that Lamar at first agreed to his message but by the next morning he received word they had refused to allow it.
Contacted by OneNewsNow, Lamar refused to comment except to say it reserves the right to deny any message it wants.
Headquartered in Baton Rouge, Louisiana, Lamar Advertising manages more than 340,000 outdoor signs in the U.S., Canada, and Puerto Rico according to its website. The company was founded in 1902.
OneNewsNow could not find rules on the company website about refusing service for controversial ads, including biblical passages, but a promotional video for Lamar says the company "lives by the Golden Rule."
"I guessed that there was probably fear of backlash from the gay community that had spurred this decision," Vaughan says. "And they just indicated that they were sorry, they were a publicly held corporation, that they felt it was in their best interest to make that decision."
Lamar is, in fact, publicly traded on NASDAQ according to its website.