PTC asks revenue-losing McDonald's to reconsider ad placement

Monday, April 28, 2014
 | 
Russ Jones (OneNewsNow.com)

McDonald's, the world's largest restaurant chain, has reported a decline in revenue during the first quarter of 2014. 

An advocacy group claims that's not a coincidence, since at the same time McDonalds abandoned its family focus, sales started to decline.

Henson, Melissa (PTC)In an April 4 letter to Don Thompson, president and CEO of McDonald's, the Parents Television Council notes that McDonald's has sponsored vulgar and violent broadcast content with its advertising dollars, including vulgar cartoon "Family Guy" and "The Following," a gruesome serial killer drama on Fox.

Melissa Henson, director of grassroots education and advocacy for the Parents Television Council, says McDonald's used to be among the PTC's "best" advertisers.

"But in the last few years they seem to have gone in completely the opposite direction," she tells OneNewsNow.

"They seem to be much more interested in targeting 'hip, young' Millenials than family consumers," Henson adds. "I think that's affected their bottom line."

The context of a program has a significant impact on viewers' perceptions of advertising, the Association of National Advertisers' Alliance for Family Entertainment has found.

Researchers at Iowa State University found that viewers are less likely to recall the products advertised if the ad appears in the context of a program that contains high levels of sex and violence.

On its website, the PTC created a web page for Thompson and McDonald's to see what programs its ad purchases can be found on. (Caution: link contains offensive material)

Consider Supporting Us?

The staff at Onenewsnow.com strives daily to bring you news from a biblical perspective. If you benefit from this platform and want others to know about it please consider a generous gift today.

MAKE A DONATION

Comments

We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the article - NOT another reader's comments. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at other readers, or profanity/vulgarity will not be approved. More details

SIGN UP FOR OUR DAILY NEWSBRIEF

SUBSCRIBE

VOTE IN OUR POLL

Absent the cooperation of Congress, is President Trump taking the right approach to offset the negatives of ObamaCare?

CAST YOUR VOTE

GET PUSH NOTIFICATIONS

SUBSCRIBE

LATEST AP HEADLINES

NKorea says 'a nuclear war may break out any moment'
Trump says predecessors didn't honor fallen; response heated
Iraqi forces push into disputed city as Kurds withdraw
Somalia truck bombing toll over 300, scores remain missing
Trump, McConnell insist they're together for GOP agenda
Judge accepts Bergdahl's guilty pleas
New Jersey Muslim convicted of terrorist attack

LATEST FROM THE WEB

Here’s the connection between sexual predator Harvey Weinstein and Bill Clinton
Trump: I know how Bannon feels about Republicans
Kimmel on losing conservative viewers: 'I probably wouldn't want to have conversation w/them anyway'
Las Vegas guard Jesus Campos vanished after visiting urgent-care clinic, union leader says
Harvey Weinstein investigated by NYPD for alleged 2004 sexual assault

CARTOON OF THE DAY

Cartoon of the Day

REASON & COMPANY

NEXT STORY
Conversational Bible App feature encourages Bible reading

With the rise of social media, hundreds of thousands of Bible passages are shared every day via texting and social networks. Through a new app people now have the ability to form friendships with fellow believers and not just those who might be on social networking sites.