A conservative critic says a network's decision to renew the low-rated "Dating Naked" program serves as yet another reason that TV consumers need the power to choose what they want to pay for on cable.
"Dating Naked" is marketed by VH1 as a one-hour weekly series "that explores the art of romance free of pre-conceived notions, stereotypes – and clothes." In its first season it was one of the lower-rated programs, yet was renewed for a second season by the network.
Dan Isett, communications and policy director of Parents Television Council, says the concept of the show is flawed.
"The obvious premise of the show is predicated on the nudity of the contestants," he explains. "This is really uncharted territory, particularly on expanded, basic cable that goes into virtually every living room in the country. So that in and of itself is a concern."
Isett contends a free-market solution for cable consumers to protect their families from questionable content continues to be cable choice.
"If they're going to insist on producing and distributing this type of material – no matter if it has very minimal audience or if it doesn't even have much advertiser support – the only recourse left is to give people the ability to simply not have to pay for this stuff," he tells OneNewsNow.
PTC reports Canadians may be on a path to cable choice, as they are making an effort to give consumers more choice and keep cable TV bills down.