Bare reality was too much for advertisers to back

Friday, April 21, 2017
 | 
Bill Bumpas (OneNewsNow.com)

VH1 logoTV watchdog groups are celebrating the cancellation of a controversial reality show.

After three seasons, VH1 has pulled the plug on the show Dating Naked, which featured strangers going on blind dates completely unclothed. In lamenting the cancellation last week, Entertainment Weekly described it as "one of the boldest reality shows" in recent years, as well as a "bawdy playful show." In contrast, the Parents Television Council applauded the news, noting that the program "was full of graphic nudity and explicit dialogue, yet was rated by VH1 as being appropriate for children."

PTC and OneMillionMoms.com jointly launched an aggressive campaign focusing on advertisers of the show. Monica Cole, director of OneMillionMoms, summarizes the approach.

"We contacted almost every single corporate sponsor, and by the end of the season," she says, "more than 90 percent of the show's corporate advertisers had pulled their financial support – which proves once again that without advertising dollars the television networks cannot afford to keep harmful content on the air because the networks are not going to foot the bill."

Cole tells OneNewsNow she believes groups like 1MM and PTC are getting the attention of Hollywood.

Cole, Monica"It may feel like you take one step forward and two or three back because there's so much inappropriate content on television," she shares, "but I feel that's it's crucial that our supporters know that they're making a huge difference."

This proves, Cole says, that parents aren't wasting their time when they speak out to help protect their families.


Editor's Note: OneMillionMoms.com is a division of the American Family Association, the parent organization of the American Family News Network, which operates OneNewsNow.com.

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