Hollywood is being forced to deal with a right-to-filter effort that removes offensive content in movies.
Sony Pictures recently rolled out its Clean Version initiative, making available family-friendlier versions of certain movies.
The versions that play on broadcast television and airlines are available by purchasing the regular title on a streaming service.
But Sony has received its share of criticism for the change.
Meanwhile, third party services like ClearPlay and VidAngel have faced legal obstacles in their attempt to create services that clean up movie content.
In fact, VidAngel is in the midst of a heated lawsuit filed by Disney and other studios. In a video to investors, Vid Angel CEO Neal Harmon warned the studios want filtering to be "painful and inaccessible," when Vid Angel seeks the opposite.
Peter Stris, an attorney representing the filtering service, agreed.
"Hollywood opposes filtering, period," the attorney declared. "Not a disc-based model, not VidAngel, not companies that are doing it the wrong way. Companies that are doing it at all."
VidAngel says it is not going away and has even launched a new platform offering an App which interacts with the major streaming services, allowing customers to filter content.