A retail giant already under fire for its liberal restroom policy is being criticized for advertising on a vulgar sitcom.
According to the Parents Television Council, Target sponsored four of the first five episodes this season of "The Mick," a comedy that airs on Fox.
Melissa Henson of the Parents Television Council says the plot revolves around an irresponsible woman (played by Kaitlin Olson) who is taking care of her sister's children.
But that is not the worst part of the plot.
"The worst of it is that it often depicts under-age drinking, kids using drugs or alcohol," Henson says of the show. "It sexualizes children in an inappropriate way - it's got really disturbing, disgusting over-the-top sexual content."
Because of the aunt's role as caretaker, Henson further says, the under-age characters are often subjected to inappropriate adult situations.
So PTC is calling on Target to reconsider its sponsorship of "The Mick."