One message for National Adoption Month is that adoption is an
option for an unplanned pregnancy -- and that abortion isn't a
solution for the child.
Too often, women and girls take their unplanned pregnancy to an
operation with a Planned Parenthood mentality, which is to sell
abortion. Heroic Media uses different media sources to
spread the word about other options. Spokesperson Merissa Cope
tells OneNewsNow one of the most loving alternatives to abortion is
"So we find opportunities to reach women with the hope of
adoption and to speak to some of the potential fears or
misconceptions about adoption to let women know about the level of
empowerment and the level of decision-making that they would have
if they are able to make an adoption plan," she says.
Heroic Media, which is based in Austin, Texas, did the research
to find the best way to approach a pregnant woman in need and
developed a television commercial.
"We found out that often times women respond well to just
hearing that they will have a decision to make in terms of, not
only the family that their child will be placed with - that they
can choose traits of a family, but they can also choose the level
of involvement that they want have in their child's life after that
adoption plan is made," Cope explains.
The television commercial has already aired but is also
available at HeroicMedia.org, where there are links for
resources, as well as a toll-free help number.