The Super Bowl means a lot to professional football players, but it also means a great deal to retailers.
According to a survey commissioned by the National Retail Federation (NRF), American consumers will spend an average of $75 each on the Super Bowl. That comes out to a total of $14.1 billion.
NRF spokeswoman Ana Serafin Smith says the obvious expenditures are for "food and beverages that people tend to serve at their parties or the parties they're going to. But one thing that folks tend to forget is that this is the perfect time of year for people to buy televisions and upgrade their TVs to host parties and have their friends over."
Team apparel is another big area for Super Bowl spending.
"So whether it's hat or coats or jerseys," Smith says, "those are big things that folks tend to purchase when it comes to the Super Bowl."
The January 4-11 survey asked 7,591 consumers about their Super Bowl plans.
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